Advertising technology
Dakimob: A Clearer Corporate Website for an AdTech Platform
A corporate website redesign that made Dakimob's advertiser and publisher proposition easier to understand and trust.
The brief
Dakimob needed a corporate website that could explain a two-sided advertising platform to prospective advertisers and publishers. The existing presentation did not make the value proposition, audience paths, or next steps clear enough.
The approach
The work started by separating the two main visitor journeys and simplifying the language around the platform. The visual system was then rebuilt to feel credible in a technology-led market without distracting from the commercial message.
- Separate routes for advertisers and publishers
- Clearer hierarchy for capabilities, reach, and partnership enquiries
- Responsive layouts designed around real buyer questions
- Reusable frontend components for consistent future updates
- Lightweight delivery and sensible technical SEO foundations
What was delivered
The finished website gives each audience a direct route to the information it needs and a clearer enquiry path. The interface, content structure, and implementation now present Dakimob as a focused technology business rather than a generic advertising site.
Evidence note
This case study documents the scope and delivered experience. Confidential commercial performance data has not been published, so no unverified traffic, conversion, or revenue claims are used here.
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